B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
12x
12x -- return on ad spend for Coast Hotels (dynamic video advertising) (2025)
Coast Hotels achieved a 12:1 return on ad spend (ROAS) using dynamic video advertising content in a simultaneous test against static ads.
- No specific test methodology, ad platforms, or time range disclosed
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
12x
Unit
Ratio
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Coast Hotels
Primary
Tier C
https://fiftyandfive.com/blog/static-hotel-photos-dead-dynamic-video-content-booking-driver ↗
Source Article
Are Static Hotel Photos Dead? Why Dynamic Video Content Is Your New Booking Driver
Let's be honest: when was the last time a perfectly staged photo of a hotel bed with decorative pillows made you reach for your credit card? Probably never. That pristine, static shot might look professional, but it doesn't make you feel anything.
Here's the thing: travelers in 2025 aren't just book…
Original Research
Coast Hotels
· Original study ↗
Methodology
Company case study: Coast Hotels ran static and dynamic advertising simultaneously and dynamic content achieved 12:1 ROAS, roughly double its static ad performance in the same period. No sample size or methodology detail disclosed in this article.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Coast Hotels (dynamic video advertising): 12x return on ad spend. Source: Coast Hotels (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/coast-hotels-dynamic-video-roas-2025
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<blockquote cite="https://lighthousedata.io/data/coast-hotels-dynamic-video-roas-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12x</strong> -- return on ad spend for Coast Hotels (dynamic video advertising)<br><small>Source: Coast Hotels (2025) · <a href="https://lighthousedata.io/data/coast-hotels-dynamic-video-roas-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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