B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
1.3%
1.3% -- click through rate for ChatGPT (2026)
ChatGPT ads have achieved a 1.3% click-through rate (CTR).
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
1.3%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
OpenAI
Primary
Tier B
https://getcitable.com/blog/signals ↗
Source Article
Citable — Win the sale that's decided inside AI
SignalsChatGPT Ads in 2026: Who's Seeing Them, Who Benefits Most, and What the Data Actually Says
ChatGPT ads have real numbers now — $100M annualized in six weeks, 1.3% CTR, CPMs collapsing from $60 to $15. Here's what the platform data means for marketers trying to decide if it belongs in their mi…
Original Research
OpenAI
· Original study ↗
Methodology
Platform ad performance data cited by blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ChatGPT: 1.3% click through rate. Source: OpenAI (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/chatgpt-ads-ctr-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/chatgpt-ads-ctr-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.3%</strong> -- click through rate for ChatGPT<br><small>Source: OpenAI (2026) · <a href="https://lighthousedata.io/data/chatgpt-ads-ctr-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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