B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
25,580
25,580 -- campaign impressions for Singapore Sports Hub Chasing the Medal social media series (2021)
The Singapore Sports Hub Chasing the Medal social media series generated a total of 25,580 impressions across the five stories.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
25,580
Unit
Count
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Mutant Communications
Primary
Tier B
https://mutant.com.sg/making-it-human-how-athletes-brought-the-hub-to-life/ ↗
Source Article
Making It Human: How Athletes Brought The Hub To Life
Making It Human: How Athletes Brought The Hub To Life
When it comes to strong social media content, human stories shine. Social media users reward good storytelling, and love content that revolves around interesting characters. This means just posting about your brand’s product or service won’t cut …
Original Research
Mutant Communications
· Original study ↗
Methodology
Agency-reported campaign results for a five-story social media series during Covid-19 restricted year
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Singapore Sports Hub Chasing the Medal social media series: 25,580 campaign impressions. Source: Mutant Communications (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/chasing-the-medal-impressions-2021
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<blockquote cite="https://lighthousedata.io/data/chasing-the-medal-impressions-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25,580</strong> -- campaign impressions for Singapore Sports Hub Chasing the Medal social media series<br><small>Source: Mutant Communications (2021) · <a href="https://lighthousedata.io/data/chasing-the-medal-impressions-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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