B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
92%
92% -- brand awareness rate for Chanel (2013)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
92%
Unit
Percentage
Data Vintage
2013
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ogmento.io
Primary
Tier C
https://ogmento.io/blog/how-chanel-revolutionized-mascara-marketing-with-exclusive-vending-machines/ ↗
Source Article
How Chanel Revolutionized Mascara Marketing with Vending Machines
The Client – Chanel
Chanel, a renowned French luxury fashion house with an estimated brand value exceeding $60 billion, is the third most valuable luxury brand globally, following Louis Vuitton and Hermes. Established in 1910, Chanel’s timeless designs have graced the likes of celebrities and promin…
Original Research
ogmento.io
· Original study ↗
Methodology
Brand awareness figure cited in agency blog; original source not named
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2013 (current) | 94% | |
| 2013 (current) | 92% | -2.1% |
| 2013 (current) | 87% | -5.4% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Chanel: 92% brand awareness rate. Source: ogmento.io (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/chanel-brand-awareness-germany-92
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<blockquote cite="https://lighthousedata.io/data/chanel-brand-awareness-germany-92" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>92%</strong> -- brand awareness rate for Chanel<br><small>Source: ogmento.io (2013) · <a href="https://lighthousedata.io/data/chanel-brand-awareness-germany-92" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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