B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
94%
94% -- campaign response rate for 2011 UK Census marketing campaign (Bray Leino) (2011)
The 2011 UK Census marketing campaign delivered a 94% response rate.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
94%
Unit
Percentage
Data Vintage
2011
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Bray Leino
Primary
Tier A
http://www.brayleino.co.uk/news/what-s-next-for-the-census-the-facts-the-future/ ↗
Source Article
Future Census marketing segmentation and behaviour marketing, integrated marketing campaign
Us
What’s next for the Census? – The facts & the future
For our part in 2011, we were able to deliver a highly efficient and massively complex marketing campaign, incorporating the latest behavioural economics thinking and adaptive planning techniques to generate savings upwards of £20m. Response hi…
Original Research
Bray Leino
· Original study ↗
Methodology
Agency-reported result from its own Census marketing campaign
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
2011 UK Census marketing campaign (Bray Leino): 94% campaign response rate. Source: Bray Leino (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/census-2011-campaign-response-rate-94
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<blockquote cite="https://lighthousedata.io/data/census-2011-campaign-response-rate-94" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>94%</strong> -- campaign response rate for 2011 UK Census marketing campaign (Bray Leino)<br><small>Source: Bray Leino (2011) · <a href="https://lighthousedata.io/data/census-2011-campaign-response-rate-94" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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