B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
4.3%
4.3% -- campaign response rate for Catalogs (2012)
Catalogs had a response rate of 4.3 percent according to the Direct Marketing Association 2012 Response Rate Report.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
4.3%
Unit
Percentage
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
Direct Marketing Association
Primary
Tier A
http://www.midlandpaper.com/Paperclips/Blog+Keyword?key=Japs-Olson&page=33 ↗
Source Article
Blog Keyword
Also cited by
Midland Paper (Paperclips blog)
http://www.midlandpaper.com/Paperclips/Blog+Keyword?key=PEFC&page=33
2026-09-22
Original Research
Direct Marketing Association
· Original study ↗
Methodology
DMA 2012 Response Rate Report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Catalogs: 4.3% campaign response rate. Source: Direct Marketing Association (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/catalog-response-rate-2012
HTML Embed
<blockquote cite="https://lighthousedata.io/data/catalog-response-rate-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4.3%</strong> -- campaign response rate for Catalogs<br><small>Source: Direct Marketing Association (2012) · <a href="https://lighthousedata.io/data/catalog-response-rate-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.