B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
2
2 -- click through rate for Caterpillar Worksite's Most Wanted campaign (2023)
Caterpillar's Worksite's Most Wanted campaign achieved a 2.5X increase in CTR compared to historic media benchmarks.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
2
Unit
Multiple
Data Vintage
2023
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Simantel
Primary
Tier B
https://www.simantel.com/criminally-good-caterpillars-worksites-most-wanted-campaign/ ↗
Source Article
Criminally Good: Caterpillar’s Worksite’s Most Wanted Campaign
Every day, Cat® machines are subject to wear and tear, contamination and ultimately costly, unneeded downtime. Caterpillar wanted a way to show they offer solutions to help keep their equipment running strong, even in the worst settings. The goal was to increase engagement with Cat equipment owners …
Original Research
Simantel
· Original study ↗
Methodology
Agency-reported campaign performance vs. historic media benchmarks for participating client business units
Methodology documented
Segmentation
IndustryConstruction
Company SizeEnterprise
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Caterpillar Worksite's Most Wanted campaign: 2 click through rate. Source: Simantel (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cat-worksite-most-wanted-ctr-2-5x
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<blockquote cite="https://lighthousedata.io/data/cat-worksite-most-wanted-ctr-2-5x" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2</strong> -- click through rate for Caterpillar Worksite's Most Wanted campaign<br><small>Source: Simantel (2023) · <a href="https://lighthousedata.io/data/cat-worksite-most-wanted-ctr-2-5x" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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