B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
64.18%
64.18% -- fraudulent click rate for 'Casino' keyword (paid search advertising) (2020)
Paid search clicks on 'Casino' keywords had a fraudulent click rate of 64.18%.
- Includes keyword variations and related phrases
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
64.18%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
PPC Protect
Primary
Tier B
https://marsdigital.co.nz/2020-click-fraud-in-review/ ↗
Source Article
2020: Click Fraud in Review | Mars Digital
I know I’ve spoken about click fraud and Google Ads before, but it’s a sad reality. Whether we’re talking about competitors trying to reduce your company’s marketing effectiveness or computer savvy internet trolls, the reality is, click fraud is something that we have to deal with. And to make it wo…
Original Research
PPC Protect
· Original study ↗
Methodology
Includes keyword variations and related phrases
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
'Casino' keyword (paid search advertising): 64.18% fraudulent click rate. Source: PPC Protect (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/casino-keyword-fraudulent-clicks
HTML Embed
<blockquote cite="https://lighthousedata.io/data/casino-keyword-fraudulent-clicks" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>64.18%</strong> -- fraudulent click rate for 'Casino' keyword (paid search advertising)<br><small>Source: PPC Protect (2020) · <a href="https://lighthousedata.io/data/casino-keyword-fraudulent-clicks" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.