B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
11%
11% -- fraudulent click rate for search advertising (2023)
According to a Search Engine Journal study examining nearly 1 billion ad clicks and 100 billion data points, 11% of search ad clicks were fraudulent or invalid.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
11%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
60
Freshness
95
Source
Search Engine Journal
Primary
Tier B
https://clickpatrol.com/category/ad-fraud/ ↗
Source Article
Ad-fraud - ClickPatrol
Abisola Tazanko | Sep 20, 2023
Like other spheres of the economy where large amounts of money are moved around, the online advertising world is lucrative and makes fraudsters interested. Due to the type of transactions, the non-transparent supply chain, and easily fiddled metrics, ad fraud is one of…
Original Research
Search Engine Journal
· Original study ↗
Methodology
Search Engine Journal study of nearly 1 billion ad clicks and 100 billion data points
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
search advertising: 11% fraudulent click rate. Source: Search Engine Journal (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/search-ad-click-fraud-11
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<blockquote cite="https://lighthousedata.io/data/search-ad-click-fraud-11" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11%</strong> -- fraudulent click rate for search advertising<br><small>Source: Search Engine Journal (2023) · <a href="https://lighthousedata.io/data/search-ad-click-fraud-11" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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