B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Aging

31.25%

31.25% -- fraudulent click rate for real estate paid search and display ads (2024)

2024  · ClickPatrol

The real estate industry experiences an average of 31.25% fraudulent clicks on paid search and display ads.

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Attribution: ClickPatrol View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
31.25%
Unit
Percentage
Data Vintage
2024
Entity
real estate paid search and display ads
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
ClickPatrol Primary Tier C
https://clickpatrol.com/industry-insights-on-click-fraud/ ↗
Confidence: 48/100 Vintage: 2024 Channel: Wayback
Source Article
Industry Insights On Click Fraud - ClickPatrol™
Industry Insights on Click Fraud Abisola Tanzako | Sep 26, 2024 Table of Contents Evaluating industry insights on click fraud go a long way in making strategic campaign decisions. Several industries around the world are being faced with the continuous challenge of click fraud. In 2023, it was estima…
Original Research
ClickPatrol · Original study ↗

Industry-average fraudulent click rate

Methodology documented
Industrymarketing
Plain Text
real estate paid search and display ads: 31.25% fraudulent click rate. Source: ClickPatrol (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/real-estate-fraudulent-click-rate
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<blockquote cite="https://lighthousedata.io/data/real-estate-fraudulent-click-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>31.25%</strong> -- fraudulent click rate for real estate paid search and display ads<br><small>Source: ClickPatrol (2024) · <a href="https://lighthousedata.io/data/real-estate-fraudulent-click-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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