B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
50.53%
50.53% -- fraudulent click rate for 'SEO' keyword (paid search advertising) (2020)
50.53% of clicks on the 'SEO' keyword and related phrases were considered fraudulent.
- Includes keyword variations and related phrases
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
50.53%
Unit
Percentage
Data Vintage
2020
Entity
Geography
Australia and New Zealand (APAC)
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
PPC Protect
Primary
Tier B
https://marsdigital.co.nz/2020-click-fraud-in-review/ ↗
Source Article
2020: Click Fraud in Review | Mars Digital
I know I’ve spoken about click fraud and Google Ads before, but it’s a sad reality. Whether we’re talking about competitors trying to reduce your company’s marketing effectiveness or computer savvy internet trolls, the reality is, click fraud is something that we have to deal with. And to make it wo…
Original Research
PPC Protect
· Original study ↗
Methodology
Includes keyword variations and related phrases
Methodology documented
Segmentation
Industrysem_ppc
RegionAustralia and New Zealand (APAC)
RoleSEO Specialist
Channelsearch
Cite this stat
Plain Text
'SEO' keyword (paid search advertising): 50.53% fraudulent click rate. Source: PPC Protect (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/seo-keyword-fraudulent-clicks
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<blockquote cite="https://lighthousedata.io/data/seo-keyword-fraudulent-clicks" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50.53%</strong> -- fraudulent click rate for 'SEO' keyword (paid search advertising)<br><small>Source: PPC Protect (2020) · <a href="https://lighthousedata.io/data/seo-keyword-fraudulent-clicks" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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