B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$6
$6 -- revenue per email for cart reminder emails (2014)
According to a 2014 report from SaleCycle, cart reminder emails generated an average of $5.64 in revenue for every email sent.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$6
Unit
Currency Usd
Data Vintage
2014
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
SaleCycle
Primary
Tier B
https://emailopshop.com/37_shopping_cart_abandonment/ ↗
Source Article
Shopping Cart Abandonment: 3 Disturbing Statistics + 7 Tips for Cart Reminder Emails - Email Optimization Shop by Jeanne Jennings
Note from Jeanne: Happy Throwback Thursday! Cart reminder email programs continue to be one of the highest revenue-per-email (RPE) campaigns you can run; one of my clients is generating $16 for every cart reminder email they send. In this article from last year (originally published by ClickZ) I pro…
Original Research
SaleCycle
· Original study ↗
Methodology
SaleCycle 2014 report as cited
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2014 (current) | $6 | |
| 2026 | $16 | +183.7% |
Segmentation
IndustryRetail
RegionGlobal
RoleAll marketers
Channelemail
Cite this stat
Plain Text
cart reminder emails: $6 revenue per email. Source: SaleCycle (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cart-reminder-email-revenue-per-email-2014
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<blockquote cite="https://lighthousedata.io/data/cart-reminder-email-revenue-per-email-2014" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$6</strong> -- revenue per email for cart reminder emails<br><small>Source: SaleCycle (2014) · <a href="https://lighthousedata.io/data/cart-reminder-email-revenue-per-email-2014" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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