B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

17.6%

17.6% -- cart abandonment email conversion rate for cart abandonment emails (2019)

2019  · unified.co

Cart abandonment emails generated an average conversion rate of 17.6% in 2019.

  • Secondary citation without citing the original underlying study or data source.
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Attribution: unified.co View source
Lighthouse Research Team
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Source verified Evidence graded
Value
17.6%
Unit
Percentage
Data Vintage
2019
Entity
cart abandonment emails
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
unified.co Primary Tier C
https://unified.co/blog/how-to-get-your-ecommerce-site-ready-for-sale-season ↗
Confidence: 48/100 Vintage: 2019 Channel: Deep Crawl
Source Article
How to get your eCommerce site ready for sale season | Unified
It will come as no surprise to anyone that from March of 2020, our online ordering levels have increased significantly as we spend more and more time at home unable to shop in the way that we used to. Lockdown has hit bricks and mortar retailers, hard, and the loss of countless, well- loved high str…
Original Research
unified.co · Original study ↗

Secondary citation; original source not named

Methodology documented
Period Value Change
2019 (current) 17.6%
2026 2.71% -84.6%
Industrymarketing
Plain Text
cart abandonment emails: 17.6% cart abandonment email conversion rate. Source: unified.co (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cart-abandonment-email-conversion-17-6
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<blockquote cite="https://lighthousedata.io/data/cart-abandonment-email-conversion-17-6" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17.6%</strong> -- cart abandonment email conversion rate for cart abandonment emails<br><small>Source: unified.co (2019) · <a href="https://lighthousedata.io/data/cart-abandonment-email-conversion-17-6" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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