B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
40%
40% -- click through rate for Cart abandonment emails (behaviorally triggered) (2023)
Cart abandonment emails have an average click-through rate of 40%.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
emailmastery.org
Primary
Tier C
https://emailmastery.org/resources/tips-for-increasing-your-open-rate-and-click-through-rate/ ↗
Source Article
Chapter 7 - How To Increase Your Open Rate and CTR - Email Mastery
Chapter 7 – Tips for Increasing your Open Rate and Click-through Rate
Two of the most important metrics that you’ll track on your email marketing journey are open rate and click-through rate.
Think about it — if your subscribers never open your emails, if they never click to look at your content or …
Original Research
emailmastery.org
· Original study ↗
Methodology
Email marketing benchmark cited in Email Mastery guide, Chapter 7; original research study not attributed.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Cart abandonment emails (behaviorally triggered): 40% click through rate. Source: emailmastery.org (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cart-abandonment-email-click-through-rate
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<blockquote cite="https://lighthousedata.io/data/cart-abandonment-email-click-through-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- click through rate for Cart abandonment emails (behaviorally triggered)<br><small>Source: emailmastery.org (2023) · <a href="https://lighthousedata.io/data/cart-abandonment-email-click-through-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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