B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
2.7x
2.7x -- return on ad spend for Carrot-Top (2025)
Carrot-Top's off-season return on ad spend (ROAS) was 2.7 before improving to over 5.0 with AI ad automation.
- Refers specifically to off-season ROAS prior to Shirofune implementation
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
2.7x
Unit
Ratio
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Shirofune
Primary
Tier B
https://shirofune.io/case-studies/carrot-top ↗
Source Article
Case Study: Carrot-Top | Boosted ROAS & Reduced CPA by 40% with AI-Powered Automation
The Challenges
- Delayed reporting and slow optimizations led to missed opportunities for campaign optimization.
- Rising competition and inefficient ad spend drove up costs, eroding profitability.
- Fixed budget allocations across peak and off-seasons led to wasted ad spend and missed revenue oppor…
Original Research
Shirofune
· Original study ↗
Methodology
Self-reported off-season ROAS improved from 2.7 to over 5.0 (value recorded as 5.0; actual figure stated as 'over 5.0') after implementing Shirofune AI ad automation. No publication date stated.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Carrot-Top: 2.7x return on ad spend. Source: Shirofune (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/carrot-top-offseason-roas-5-0
HTML Embed
<blockquote cite="https://lighthousedata.io/data/carrot-top-offseason-roas-5-0" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.7x</strong> -- return on ad spend for Carrot-Top<br><small>Source: Shirofune (2025) · <a href="https://lighthousedata.io/data/carrot-top-offseason-roas-5-0" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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