B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
7%
7% -- ad spend for Cadbury's online advertising campaign (2021)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
7%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
GfK NOP
Primary
Tier B
https://digitalstrategyconsulting.com/fmcg-digital-marketing-food-and-beverages-research-tips-and-ne… ↗
Source Article
Digital Vs TV spend: Cadbury's online video advertising gets 4 times more ROI than TV
Cadbury’s “Chocolate Charmer” online advertising campaign provided ROI almost 4 times higher than their TV campaign. The chocolate brand ran a cross-media campaign for its Dairy Milk brand, covering TV, online ads and YouTube promoted videos. Despite only investing 7% of its budget in online, the br…
Original Research
GfK NOP
· Original study ↗
Methodology
Of total campaign budget
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Cadbury's online advertising campaign: 7% ad spend. Source: GfK NOP (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cadbury-online-budget
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<blockquote cite="https://lighthousedata.io/data/cadbury-online-budget" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7%</strong> -- ad spend for Cadbury's online advertising campaign<br><small>Source: GfK NOP (2021) · <a href="https://lighthousedata.io/data/cadbury-online-budget" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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