B
Evidence Grade B
Graded
under review
Safe to Cite
Current
$125
$125 -- customer acquisition cost for e-commerce company (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$125
Unit
Currency Usd
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (3)
ClickGuard
Primary
Tier A
https://www.clickguard.com/blog/cpa-vs-cac/ ↗
Source Article
CAC vs CPA: How to Cut Customer Acquisition Costs
CPA (Cost Per Acquisition) and CAC (Customer Acquisition Cost) are both essential marketing metrics, but they measure different things. CPA focuses on the cost of a specific action, like a signup, form submission, or purchase, while CAC measures the total cost of acquiring a paying customer. Essenti…
Also cited by
woodmac.com
https://www.woodmac.com/
2026-08-18
ask-luca.com
https://ask-luca.com/
2026-08-18
Original Research
ClickGuard
· Original study ↗
Methodology
CAC = Total Marketing Costs ÷ Number of New Customers
Segmentation
Industrymarketing
Cite this stat
Plain Text
e-commerce company: $125 customer acquisition cost. Source: ClickGuard (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cac_ecommerce_example
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<blockquote cite="https://lighthousedata.io/data/cac_ecommerce_example" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$125</strong> -- customer acquisition cost for e-commerce company<br><small>Source: ClickGuard (2026) · <a href="https://lighthousedata.io/data/cac_ecommerce_example" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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