B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
2%
2% -- click through rate for BuzzFeed sponsored content (2013)
BuzzFeed's sponsored content achieves a 2 to 3 percent click-through rate.
- Reported as a range of 2 to 3 per cent
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
2%
Unit
Percentage
Data Vintage
2013
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BuzzFeed (Andy Wiedlin, WAN-IFRA Digital Media Europe 2013)
Primary
Tier C
http://www.editorsweblog.org/tags/advertising ↗
Source Article
Editors Weblog
Original Research
BuzzFeed (Andy Wiedlin, WAN-IFRA Digital Media Europe 2013)
· Original study ↗
Methodology
Range of 2 to 3 per cent reported; midpoint 2.5% used. Stated by BuzzFeed Chief Revenue Officer Andy Wiedlin at WAN-IFRA's Digital Media Europe 2013.
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2013 (current) | 2% | |
| 2026 | 2% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
BuzzFeed sponsored content: 2% click through rate. Source: BuzzFeed (Andy Wiedlin, WAN-IFRA Digital Media Europe 2013) (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/buzzfeed-sponsored-content-ctr
HTML Embed
<blockquote cite="https://lighthousedata.io/data/buzzfeed-sponsored-content-ctr" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2%</strong> -- click through rate for BuzzFeed sponsored content<br><small>Source: BuzzFeed (Andy Wiedlin, WAN-IFRA Digital Media Europe 2013) (2013) · <a href="https://lighthousedata.io/data/buzzfeed-sponsored-content-ctr" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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