B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
52.27%
52.27% -- click through rate for Butterball Cook From Frozen campaign - AI-enhanced shopper experience 2 (2025)
The second AI-enhanced shopper experience in the Butterball Cook From Frozen campaign achieved a 52.27% sustained click-through rate across the campaign.
- Agency self-reported case study metrics
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
52.27%
Unit
Percentage
Data Vintage
2025
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
GENESISX
Primary
Tier A
https://www.genesisx.com/casestudies/butterball/ ↗
Source Article
Butterball Case Study | GENESISX
Case Study
COOK FROM FROZEN
From product skepticism → Shopper confidence
Butterball launched its Cook From Frozen Turkey Breast Roast to make holiday meals easier, no thawing, prep, or added stress.
But the product created a unique creative challenge. A turkey cooked from frozen looks different from…
Original Research
GENESISX
· Original study ↗
Methodology
Agency self-reported case study; sustained CTR across the campaign for the second of two AI-enhanced shopper experiences. Case study is undated; vintage estimated from crawl year.
Methodology documented
Segmentation
IndustryRetail
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Butterball Cook From Frozen campaign - AI-enhanced shopper experience 2: 52.27% click through rate. Source: GENESISX (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/butterball-ctr-experience-2
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<blockquote cite="https://lighthousedata.io/data/butterball-ctr-experience-2" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>52.27%</strong> -- click through rate for Butterball Cook From Frozen campaign - AI-enhanced shopper experience 2<br><small>Source: GENESISX (2025) · <a href="https://lighthousedata.io/data/butterball-ctr-experience-2" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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