B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

60%

60% -- digital share of ad budget for Burberry (2011)

Name: Digital Share Of Ad Budget Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-20

2011 · Jack Myers Media Business Report

Burberry allocates around 60% of its advertising budget to digital channels.

Approximation ('around 60%')

Cite this stat Share How we verify

Attribution: Jack Myers Media Business Report View source

Lighthouse Research Team

Last verified: 2026-09-20 · How we verify data →

Source verified Evidence graded

Value

60%

Unit

Percentage

Data Vintage

2011

Entity

Burberry

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Jack Myers Media Business Report Primary Tier B

http://www.jackmyers.com/jack-myers-wall-street-media-business-report/MSG-Activision-Yahoo-DISH-ATT-… ↗

Confidence: 53/100 Vintage: 2011 Channel: Common Crawl

Source Article

MSG, Activision, Yahoo, DISH, AT&T, Amazon, Microsoft: Media Wall Street Report 12-23

Original Research

Jack Myers Media Business Report · Original study ↗

Methodology

Company-reported allocation of ad budget to digital following marketing strategy overhaul

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Burberry: 60% digital share of ad budget. Source: Jack Myers Media Business Report (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/burberry-digital-ad-budget-share-2011

HTML Embed

<blockquote cite="https://lighthousedata.io/data/burberry-digital-ad-budget-share-2011" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- digital share of ad budget for Burberry<br><small>Source: Jack Myers Media Business Report (2011) · <a href="https://lighthousedata.io/data/burberry-digital-ad-budget-share-2011" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

Share on X Share on LinkedIn

Related Statistics

Use this data in your work

Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.

Copy citation Explore similar stats →