B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
72%
72% -- digital share of ad budget for Healthcare industry ad budgets (2025)
72% of healthcare ad budgets are already invested online.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
72%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
harveehealthcare.com
Primary
Tier C
https://www.harveehealthcare.com/blog/what-is-programmatic-advertising-how-to-use-it-in-healthcare/ ↗
Source Article
What Is Programmatic Advertising: How to Use It in Healthcare
What Is Programmatic Advertising: How to Use It in Healthcare
Programmatic advertising refers to the automated purchase and management of digital ad inventory through platforms that enable real-time bidding, precise targeting, and optimization based on data. It streamlines traditional manual ad buyi…
Original Research
harveehealthcare.com
· Original study ↗
Methodology
From the article's 'Fast Stats: The State of Digital Healthcare Marketing' section; entity implied by section context to be healthcare ad budgets; original researcher not named.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Healthcare industry ad budgets: 72% digital share of ad budget. Source: harveehealthcare.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/healthcare-digital-share-of-ad-budget
HTML Embed
<blockquote cite="https://lighthousedata.io/data/healthcare-digital-share-of-ad-budget" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- digital share of ad budget for Healthcare industry ad budgets<br><small>Source: harveehealthcare.com (2025) · <a href="https://lighthousedata.io/data/healthcare-digital-share-of-ad-budget" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.