B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
22%
22% -- digital share of ad budget for US SMBs (2015)
SMBs allocate 22% of their advertising budget to digital advertising.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
22%
Unit
Percentage
Data Vintage
2015
Entity
Sample Size
7,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Borrell Associates
Primary
Tier B
http://www.jeffhasen.com/?page=7 ↗
Source Article
Blog
Original Research
Borrell Associates
· Original study ↗
Methodology
Borrell Associates survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US SMBs: 22% digital share of ad budget. Source: Borrell Associates (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/smb-digital-ad-budget-share
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<blockquote cite="https://lighthousedata.io/data/smb-digital-ad-budget-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22%</strong> -- digital share of ad budget for US SMBs<br><small>Source: Borrell Associates (2015) · <a href="https://lighthousedata.io/data/smb-digital-ad-budget-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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