B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
80%
80% -- digital share of ad budget for Kraft Nissan advertising budget (2021)
Kraft Nissan is shifting its advertising budget to 80% digital and 20% traditional.
- Represents a planned/in-progress budget shift (digital transformation)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
TradePending
Primary
Tier A
https://tradepending.com/resource/kraft-nissan-generates-500-leads-in-a-month/ ↗
Source Article
Kraft Nissan Generates 500+ Leads in a Month | TradePending
Kraft Nissan Generates 500+ Leads in a Month
This is a different twist on a case study. Mason McFalls, the Digital Marketing and Sales Manager at Kraft Nissan, didn’t switch to TradePending’s SNAP. Their dealership was already using SNAP for website conversions on trade-in leads. They were seeing so…
Original Research
TradePending
· Original study ↗
Methodology
Planned reallocation announced in 'Looking Ahead' section: shifting from 80% traditional / 20% digital to 80% digital / 20% traditional
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Kraft Nissan advertising budget: 80% digital share of ad budget. Source: TradePending (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/kraft-nissan-digital-ad-budget-share
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<blockquote cite="https://lighthousedata.io/data/kraft-nissan-digital-ad-budget-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- digital share of ad budget for Kraft Nissan advertising budget<br><small>Source: TradePending (2021) · <a href="https://lighthousedata.io/data/kraft-nissan-digital-ad-budget-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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