B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
13%
13% -- click through rate for browse-without-buy trigger emails (2026)
Browse-without-buy triggered emails have a 13% click-through rate when acted on within 1 to 2 hours according to Yespo benchmarks.
- Applies when the trigger/signal is acted on within 1 to 2 hours
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
13%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Yespo
Primary
Tier B
https://alhena.ai/blog/ai-customer-journey-orchestration-ecommerce/ ↗
Source Article
AI Customer Journey Orchestration: The Missing Revenue Layer
Original Research
Yespo
· Original study ↗
Methodology
Yespo trigger benchmarks cited by Alhena AI
Methodology documented
Segmentation
IndustryRetail
RoleAll marketers
Channelemail
Cite this stat
Plain Text
browse-without-buy trigger emails: 13% click through rate. Source: Yespo (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/browse-abandon-ctr-13
HTML Embed
<blockquote cite="https://lighthousedata.io/data/browse-abandon-ctr-13" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>13%</strong> -- click through rate for browse-without-buy trigger emails<br><small>Source: Yespo (2026) · <a href="https://lighthousedata.io/data/browse-abandon-ctr-13" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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