B
Evidence Grade B
Verified
accuracy verified by the review judge
Safe to Cite
Dated
$119,900,000
$119,900,000 -- mobile ad spend for Brazil (2014)
Advertisers in Brazil will spend $119.9 million on mobile internet ads in 2014.
- Forecast/estimate
- Includes display and search ads, but excludes messaging-based advertising
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$119,900,000
Unit
Currency Usd
Data Vintage
2014
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
95
Citation Chain
90
Independence
50
Methodology
30
Freshness
95
Sources (3)
eMarketer
Primary
Tier A
http://www.emarketer.com/Article.aspx?R=1010915 ↗
Source Article
World Cup Helps Digital Ad Spending in Brazil Jump 28%
Original Research
eMarketer
· Original study ↗
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2014 (current) | $132,900,000 | |
| 2014 (current) | $119,900,000 | -9.8% |
| 2015 | $600,000,000 | +400.4% |
| 2015 | $599,300,000 | -0.1% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Brazil: $119,900,000 mobile ad spend. Source: eMarketer (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brazil-mobile-ad-spend-2014
HTML Embed
<blockquote cite="https://lighthousedata.io/data/brazil-mobile-ad-spend-2014" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$119,900,000</strong> -- mobile ad spend for Brazil<br><small>Source: eMarketer (2014) · <a href="https://lighthousedata.io/data/brazil-mobile-ad-spend-2014" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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