B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
19.2%
19.2% -- click through rate for MetaX CTV campaign in Brazil (2023)
The click-through rate (CTR) for MetaX's COVID-19 awareness CTV campaign in Brazil reached 19.2%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
19.2%
Unit
Percentage
Data Vintage
2023
Entity
Geography
Brazil
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
MetaX Software
Primary
Tier A
https://metaxsoft.com/insights/covid-19-awareness-campaign-highlights-effectiveness-of-connected-tv-… ↗
Source Article
COVID-19 awareness campaign highlights effectiveness of connected TV advertising for Brazilians - MetaX
COVID-19 awareness campaign highlights effectiveness of connected TV advertising for Brazilians
MetaX
05/04/23
Reading time
1 min read
MetaX campaign reached more than 300,000 people in the country; survey indicates that 84% of the public considers CTV communication positive
The necessary and urgent…
Original Research
MetaX Software
· Original study ↗
Methodology
Company-reported CTR vs 3-5% average for successful campaigns on other digital channels
Methodology documented
Segmentation
IndustryMedia
RegionBrazil
Channelevents
Cite this stat
Plain Text
MetaX CTV campaign in Brazil: 19.2% click through rate. Source: MetaX Software (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brazil-ctv-campaign-ctr
HTML Embed
<blockquote cite="https://lighthousedata.io/data/brazil-ctv-campaign-ctr" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>19.2%</strong> -- click through rate for MetaX CTV campaign in Brazil<br><small>Source: MetaX Software (2023) · <a href="https://lighthousedata.io/data/brazil-ctv-campaign-ctr" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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