B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
70%
70% -- marketing budget allocation for performance marketing budgets (recommended by Konstantinos Androutsos) (2024)
Konstantinos Androutsos recommended allocating 70% of an investment strategy to performance marketing (with 30% to branding).
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
RoiX Digital Agency
Primary
Tier B
https://roix.agency/digital-marketing-blog/brandformance-all-things-performance-marketing-conference… ↗
Source Article
Brandformance | All Things Performance Marketing Conference - RoiX Digital Agency
Brandformance | All Things Performance Marketing Conference
Insights from Konstantinos Androutsos on Performance Marketing and Brandformance
At the recent All Things Performance Marketing Conference 2024, Konstantinos Androutsos, our CMO and Academic Advisor for the Digital Marketing Certificate at …
Original Research
RoiX Digital Agency
· Original study ↗
Methodology
Speaker recommendation at All Things Performance Marketing Conference 2024; 70/30 split between performance and branding
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
performance marketing budgets (recommended by Konstantinos Androutsos): 70% marketing budget allocation. Source: RoiX Digital Agency (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brandformance-investment-split-2024
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<blockquote cite="https://lighthousedata.io/data/brandformance-investment-split-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- marketing budget allocation for performance marketing budgets (recommended by Konstantinos Androutsos)<br><small>Source: RoiX Digital Agency (2024) · <a href="https://lighthousedata.io/data/brandformance-investment-split-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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