B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
1,100,000,000
1,100,000,000 -- campaign impressions for Brand USA United Stories campaign (2024)
Brand USA's United Stories marketing campaign generated 1.1 billion impressions.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
1,100,000,000
Unit
Count
Data Vintage
2024
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Beautiful Destinations
Primary
Tier B
https://beautifuldestinations.com/our-work/brand-usa ↗
Source Article
Creating the USA’s most successful tourism marketing campaign ever - My Framer Site
Creating the USA’s most successful tourism marketing campaign ever
1.1B
Impressions
170M
Video Views
6.6M
Incremental Visitors
Created the largest content library of US tourism content in the world servicing over 900 public & private sector partners of the US government. Created “United Stories” a t…
Original Research
Beautiful Destinations
· Original study ↗
Methodology
Agency-reported campaign results (Beautiful Destinations case study)
Methodology documented
Segmentation
IndustryTravel & Tourism
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Brand USA United Stories campaign: 1,100,000,000 campaign impressions. Source: Beautiful Destinations (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brand-usa-united-stories-impressions
HTML Embed
<blockquote cite="https://lighthousedata.io/data/brand-usa-united-stories-impressions" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1,100,000,000</strong> -- campaign impressions for Brand USA United Stories campaign<br><small>Source: Beautiful Destinations (2024) · <a href="https://lighthousedata.io/data/brand-usa-united-stories-impressions" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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