B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
10.9%
10.9% -- brand risk for mobile web display in Japan (H1 2020)
In H1 2020, Japan had a brand risk rate of 10.9% for mobile web display.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10.9%
Unit
Percentage
Data Vintage
H1 2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
78
Source
Integral Ad Science
Primary
Tier A
https://mmaglobal.com/news/advertisers-apac-see-programmatic-gains-according-ias-media-quality-repor… ↗
Source Article
IAS Media Quality Report Shows Strong Programmatic Inventory Performance in APAC
October 6, 2020
6 Oct 2020, SINGAPORE: Today, Integral Ad Science (IAS), the global leader in digital ad verification, released the Media Quality Report for H1 2020 providing insights into the quality of media in 15 countries around the world. IAS measures over 1 trillion media metrics each day, glo…
Original Research
Integral Ad Science
· Original study ↗
Methodology
IAS Media Quality Report
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
mobile web display in Japan: 10.9% brand risk. Source: Integral Ad Science (H1 2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brand-risk-mobile-web-display-japan-h1-2020
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<blockquote cite="https://lighthousedata.io/data/brand-risk-mobile-web-display-japan-h1-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10.9%</strong> -- brand risk for mobile web display in Japan<br><small>Source: Integral Ad Science (H1 2020) · <a href="https://lighthousedata.io/data/brand-risk-mobile-web-display-japan-h1-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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