B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
3.5%
3.5% -- brand risk for US advertising industry (February 2023)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
3.5%
Unit
Percentage
Data Vintage
February 2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
76
Source
advanced-television.com
Primary
Tier A
https://advanced-television.com/2024/05/08/report-brand-risk-spikes-59-during-major-sporting-events/ ↗
Source Article
Report: Brand risk spikes 59% during major sporting events
Report: Brand risk spikes 59% during major sporting events
May 8, 2024
Integral Ad Science (IAS), the media measurement and optimisation platform, has released its 19th edition of its Media Quality Report (MQR). The annual report analyses over 280 billion digital interactions daily from across the g…
Original Research
advanced-television.com
· Original study ↗
Methodology
Analysis from Integral Ad Science's Media Quality Report
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
US advertising industry: 3.5% brand risk. Source: advanced-television.com (February 2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brand-risk-spikes-59-during-major-sporting-events
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<blockquote cite="https://lighthousedata.io/data/brand-risk-spikes-59-during-major-sporting-events" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3.5%</strong> -- brand risk for US advertising industry<br><small>Source: advanced-television.com (February 2023) · <a href="https://lighthousedata.io/data/brand-risk-spikes-59-during-major-sporting-events" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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