B Evidence Grade B Graded under review Safe to Cite Dated

5.8%

5.8% -- brand risk for Worldwide (H2 2020)

Name: Brand Risk Statistics
Creator: Lighthouse Intelligence
Published: 2026-07-03

H2 2020 · Integral Ad Science

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Attribution: Integral Ad Science View source

Lighthouse Research Team

Last verified: 2026-07-03 · How we verify data →

Source verified Evidence graded

Value

5.8%

Unit

Percentage

Data Vintage

H2 2020

Entity

Worldwide

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Integral Ad Science Primary Tier A

https://mmaglobal.com/news/evolving-world-events-h2-2020-impacted-brand-risks-according-latest-media… ↗

Confidence: 72/100 Vintage: H2 2020 Channel: Cc Extraction

Source Article

Evolving World Events in H2 2020 Impacted Brand Risks According to the Latest Media Quality Report by IAS

April 19, 2021 SINGAPORE, 19 April 2021: Today, Integral Ad Science (IAS), a global leader in digital ad verification, released its Media Quality Report (MQR) for H2 2020, providing transparency into the performance and quality of digital media across the APAC region, alongside global comparisons. I…

Original Research

Integral Ad Science · Original study ↗

Methodology

Integral Ad Science Media Quality Report

Methodology documented

Segmentation

Channelcommon_crawl

Cite this stat

Plain Text

Worldwide: 5.8% brand risk. Source: Integral Ad Science (H2 2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brand-risk-worldwide-average-mobile-web-display-h2-2020

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<blockquote cite="https://lighthousedata.io/data/brand-risk-worldwide-average-mobile-web-display-h2-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5.8%</strong> -- brand risk for Worldwide<br><small>Source: Integral Ad Science (H2 2020) · <a href="https://lighthousedata.io/data/brand-risk-worldwide-average-mobile-web-display-h2-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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