B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
2.6%
2.6% -- brand risk for global mobile web campaigns (H1 2021)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
2.6%
Unit
Percentage
Data Vintage
H1 2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
80
Source
Integral Ad Science
Primary
Tier A
https://martechseries.com/analytics/ias-media-quality-report-finds-brand-safety-wins-across-the-amer… ↗
Source Article
IAS Media Quality Report Finds Brand Safety Wins Across the Americas
Integral Ad Science, a global leader in digital media quality, released its H1 2021 Media Quality Report (MQR). Based on trillions of global data events, the report provides insights into the performance and quality of digital media worldwide.
“Our latest report points to significant brand safety wi…
Original Research
Integral Ad Science
· Original study ↗
Methodology
Analyzed trillions of global data events from ad campaigns between January 1 and June 30, 2021.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
global mobile web campaigns: 2.6% brand risk. Source: Integral Ad Science (H1 2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brand-risk-mobile-web-2021
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<blockquote cite="https://lighthousedata.io/data/brand-risk-mobile-web-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.6%</strong> -- brand risk for global mobile web campaigns<br><small>Source: Integral Ad Science (H1 2021) · <a href="https://lighthousedata.io/data/brand-risk-mobile-web-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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