B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
3.5%
3.5% -- brand risk for Southeast Asia, Hong Kong, Taiwan (H2 2017)
The overall brand risk across all buy types in Southeast Asia, Hong Kong, and Taiwan for H2 2017 was 3.5%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
3.5%
Unit
Percentage
Data Vintage
H2 2017
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
82
Source
Integral Ad Science
Primary
Tier A
https://www.warc.com/content/paywall/article/event-reports/brand-safety-and-viewability-remain-conce… ↗
Source Article
Brand safety and viewability remain concerns in Asia | Warc
New research from Integral Ad Science concludes that viewability and brand safety are major concerns for advertisers across Asia.
- WFA research from mid-2017 indicates that 47% of marketers put transparency as the top priority.
- Switching from “buying contextually” and “buying individual websites”…
Original Research
Integral Ad Science
· Original study ↗
Methodology
IAS' H2 2017 Media Quality Report
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
Southeast Asia, Hong Kong, Taiwan: 3.5% brand risk. Source: Integral Ad Science (H2 2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brand-risk-southeast-asia-h2-2017
HTML Embed
<blockquote cite="https://lighthousedata.io/data/brand-risk-southeast-asia-h2-2017" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3.5%</strong> -- brand risk for Southeast Asia, Hong Kong, Taiwan<br><small>Source: Integral Ad Science (H2 2017) · <a href="https://lighthousedata.io/data/brand-risk-southeast-asia-h2-2017" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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