B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

22%

22% -- brand recall lift for Brands featured in AI search responses (ChatGPT, Claude, Gemini) (2025)

2025

Brands appearing in the first 1–2 sentences of AI-generated search responses experience 22% higher brand recall compared to brands mentioned later in the response.

  • Cited as recent data without an explicit study name or methodology details
Cite this stat Share How we verify
Lighthouse Research Team
Last verified:  ·  How we verify data →
Evidence graded
Value
22%
Unit
Percentage
Data Vintage
2025
Entity
Brands featured in AI search responses (ChatGPT, Claude, Gemini)
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source Article
AEO Strategy In 2025: How To Become The #1 Answer In AI Search Results
Answer Engine Optimization (AEO) helps your content rank in AI search and voice. Learn the exact 2025 strategies to win zero-click results and LLM citations. How’d you find this article? Google? LLM? Thought so. Funny, isn’t it? You’re reading an article on “how to rank in LLMs” …because it ranked i…

Cited only as 'recent data' without a named study; measures recall lift for brands mentioned in the first 1-2 sentences of AI-generated answers vs. later placements.

Methodology documented
Industrymarketing
Plain Text
Brands featured in AI search responses (ChatGPT, Claude, Gemini): 22% brand recall lift. Source: (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brand-recall-lift-ai-answer-first-placement
HTML Embed
<blockquote cite="https://lighthousedata.io/data/brand-recall-lift-ai-answer-first-placement" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22%</strong> -- brand recall lift for Brands featured in AI search responses (ChatGPT, Claude, Gemini)<br><small>Source:  (2025) · <a href="https://lighthousedata.io/data/brand-recall-lift-ai-answer-first-placement" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Share on X Share on LinkedIn

Use this data in your work

Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.

Copy citation Explore similar stats →