B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
15%
15% -- brand recall lift for gamified advertising (2025)
Audiences are 15% more likely to recall brands when interacting with gamified content compared to passively viewing traditional ads.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
The Journal of Advertising Research
Primary
Tier C
https://mobiledominate.com/gamification-in-advertising-how-it-works/ ↗
Source Article
Gamification in Advertising: Engage & Retain Customers
Gamification in Advertising How It Works and Why It’s Effective
Gamification in advertising uses game mechanics, rewards, and challenges to engage audiences, boost retention, and strengthen brand loyalty. Interactive campaigns combine psychology, storytelling, and technology to create memorable expe…
Original Research
The Journal of Advertising Research
· Original study ↗
Methodology
Study cited from The Journal of Advertising Research; methodology not detailed on page
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
gamified advertising: 15% brand recall lift. Source: The Journal of Advertising Research (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gamified-ad-brand-recall-15pct
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<blockquote cite="https://lighthousedata.io/data/gamified-ad-brand-recall-15pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- brand recall lift for gamified advertising<br><small>Source: The Journal of Advertising Research (2025) · <a href="https://lighthousedata.io/data/gamified-ad-brand-recall-15pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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