B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
36%
36% -- brand recall lift for Commerce CTV advertising (2026)
Commerce CTV delivers a performance benchmark of +36% brand recall lift.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
36%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Polarisfactor
Primary
Tier B
https://www.polarisfactor.de/adtech/commerce-ctv-when-television-becomes-a-commerce-media-channel ↗
Source Article
Commerce CTV: When Television Becomes a Commerce Media Channel — Polarisfactor
Commerce CTV: When Television Becomes a Commerce Media Channel
Connected TV is changing faster than any other medium.
What began as a premium environment for brand storytelling is turning into an interactive, measurable, and commerce-enabled space.
As ad-supported streaming grows and retail media en…
Original Research
Polarisfactor
· Original study ↗
Methodology
Performance benchmark cited in Polarisfactor Commerce CTV Playbook 2026
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Commerce CTV advertising: 36% brand recall lift. Source: Polarisfactor (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/commerce-ctv-brand-recall-lift-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/commerce-ctv-brand-recall-lift-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>36%</strong> -- brand recall lift for Commerce CTV advertising<br><small>Source: Polarisfactor (2026) · <a href="https://lighthousedata.io/data/commerce-ctv-brand-recall-lift-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.