B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
55%
55% -- brand recall lift for OOH advertising campaigns (combined with digital marketing) (2023)
OOH campaigns increase brand recall by 55% when used in conjunction with digital marketing.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
55%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier C
https://billboardbuzz.blogspot.com/2025/05/brand-marketing-takes-time-why-pausing.html ↗
Source Article
Brand Marketing Takes Time: Why Pausing It Hurts More Than You Think
Brand Marketing Takes Time: Why Pausing It Hurts More Than You Think
Without Fail
Every week, we hear the same two questions from business owners, finance teams, and decision-makers who aren’t deep in the weeds of marketing:
“How long does brand marketing take to work?” “What happens if we need to p…
Original Research
Nielsen
· Original study ↗
Methodology
Blog footnote cites the Nielsen OOH Advertising Study – 2023 Edition for a 55% brand recall increase when OOH is used in conjunction with digital marketing. Methodology of the original Nielsen study not described in the source.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
OOH advertising campaigns (combined with digital marketing): 55% brand recall lift. Source: Nielsen (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ooh-brand-recall-lift-digital-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ooh-brand-recall-lift-digital-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>55%</strong> -- brand recall lift for OOH advertising campaigns (combined with digital marketing)<br><small>Source: Nielsen (2023) · <a href="https://lighthousedata.io/data/ooh-brand-recall-lift-digital-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.