B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
3.11%
3.11% -- click through rate for Buy Nothing New Month paid social media campaign (2023-01)
The paid social media campaign for Buy Nothing New Month in January 2023 achieved a click-through rate (CTR) of 3.11%.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
3.11%
Unit
Percentage
Data Vintage
2023-01
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Barley Communications
Primary
Tier A
https://barleycommunications.co.uk/case-studies/preventing-waste-by-buying-nothing-new/ ↗
Source Article
Preventing waste by buying nothing new - Barley Communications
The Brief
It’s become an established norm: people often feel they are ‘doing their bit’ for the environment by recycling. However, the effectiveness of recycling has been overstated. Reducing the amount we consume and reusing what we already own in many cases have greater environmental benefits.
Kee…
Original Research
Barley Communications
· Original study ↗
Methodology
Campaign performance report; notes industry average CTR of 0.9%
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Buy Nothing New Month paid social media campaign: 3.11% click through rate. Source: Barley Communications (2023-01). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bnnm-2023-ctr
HTML Embed
<blockquote cite="https://lighthousedata.io/data/bnnm-2023-ctr" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3.11%</strong> -- click through rate for Buy Nothing New Month paid social media campaign<br><small>Source: Barley Communications (2023-01) · <a href="https://lighthousedata.io/data/bnnm-2023-ctr" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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