C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Aging
20%
20% -- click through rate for BMW Series 4 interactive video campaign (Q2 2024)
The BMW Series 4 interactive video campaign achieved a 20% click-through rate to the BMW website among viewers of the interactive video experience.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
Q2 2024
Entity
Geography
Global
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
Smartzer
Primary
Tier A
https://www.smartzer.com/post/how-bmw-used-interactive-video-to-drive-33-engagement-for-the-series-4… ↗
Source Article
How BMW Used Interactive Video to Drive 33% Engagement for the Series 4 Launch and Redefine Automotive Digital Marketing
How BMW Used Interactive Video to Drive 33% Engagement for the Series 4 Launch and Redefine Automotive Digital Marketing
- Apr 24
- 11 min read
A case study in how interactive video technology transformed a Series 4 launch campaign into an immersive feature discovery experience that moved audiences …
Also cited by
Rebus Advertising
https://rebusadvertising.com/blogs/what-is-a-good-click-through-rate/
2026-09-01
Original Research
Smartzer
· Original study ↗
Methodology
Click through rate was measured by the number of viewers who clicked through to the BMW website after engaging with the interactive video.
Segmentation
IndustryAutomotive
RegionGlobal
Channelvideo
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
BMW Series 4 interactive video campaign: 20% click through rate. Source: Smartzer (Q2 2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bmw_series_4_interactive_video_click_through
HTML Embed
<blockquote cite="https://lighthousedata.io/data/bmw_series_4_interactive_video_click_through" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- click through rate for BMW Series 4 interactive video campaign<br><small>Source: Smartzer (Q2 2024) · <a href="https://lighthousedata.io/data/bmw_series_4_interactive_video_click_through" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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