B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
13%
13% -- click through rate for Black Friday email campaigns (2024)
Black Friday emails achieve a 13% click-through rate.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
13%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
eMarketer (assumed)
Primary
Tier B
https://blog.aweber.com/email-marketing/the-5-emails-you-should-send-this-cyber-monday-to-skyrocket-… ↗
Source Article
Best Email Marketing Strategies for Black Friday 2025
Best Email Marketing Strategies for Black Friday 2025
By Sean Tinney September 26, 2025
Black Friday 2025 is shaping up to be massive. Black Friday 2024 in the U.S. set a new all-time record with $10.8 billion in online sales, marking a $1 billion increase from 2023, and this year’s expected to be e…
Original Research
eMarketer (assumed)
· Original study ↗
Methodology
Industry report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Black Friday email campaigns: 13% click through rate. Source: eMarketer (assumed) (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/black-friday-email-click-through-rate
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<blockquote cite="https://lighthousedata.io/data/black-friday-email-click-through-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>13%</strong> -- click through rate for Black Friday email campaigns<br><small>Source: eMarketer (assumed) (2024) · <a href="https://lighthousedata.io/data/black-friday-email-click-through-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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