B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
9%
9% -- campaign response rate for Best-in-Class companies (2010)
Best-in-Class companies typically have an average campaign response rate of over 9%.
- Reported as over 9%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
9%
Unit
Percentage
Data Vintage
2010
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Aberdeen Group
Primary
Tier B
http://www.loyaltybuilders.com/company/press ↗
Source Article
Loyalty Builders
Original Research
Aberdeen Group
· Original study ↗
Methodology
Aberdeen Group benchmark report on predictive analytics adoption
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Best-in-Class companies: 9% campaign response rate. Source: Aberdeen Group (2010). Via Lighthouse Intelligence -- https://lighthousedata.io/data/best-in-class-campaign-response-rate-aberdeen
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<blockquote cite="https://lighthousedata.io/data/best-in-class-campaign-response-rate-aberdeen" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9%</strong> -- campaign response rate for Best-in-Class companies<br><small>Source: Aberdeen Group (2010) · <a href="https://lighthousedata.io/data/best-in-class-campaign-response-rate-aberdeen" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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