B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
56%
56% -- click through rate increase for BECTU website 'Join' page to Join Form (2025)
Click-throughs from the BECTU 'Join' page to the actual Join Form increased by 56% following a homepage redesign.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
56%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
NetXtra
Primary
Tier C
https://www.netxtra.net/the-broadcasting-entertainment-cinematograph-and-theatre-union-case-study ↗
Source Article
BECTU | Partnerships & Case Study For Broadcasting | NetXtra
The Broadcasting, Entertainment, Cinematograph and Theatre Union Case Study
The brief
NetXtra has been working with media and entertainment union BECTU for seven years and the relationship is constantly evolving. A good example was a redesign of their homepage to encourage more people to join and im…
Original Research
NetXtra
· Original study ↗
Methodology
Vendor case study comparing click-throughs after homepage redesign
Methodology documented
Segmentation
IndustryMedia
RoleAll marketers
Channelevents
Cite this stat
Plain Text
BECTU website 'Join' page to Join Form: 56% click through rate increase. Source: NetXtra (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bectu-join-form-ctr-increase-56
HTML Embed
<blockquote cite="https://lighthousedata.io/data/bectu-join-form-ctr-increase-56" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>56%</strong> -- click through rate increase for BECTU website 'Join' page to Join Form<br><small>Source: NetXtra (2025) · <a href="https://lighthousedata.io/data/bectu-join-form-ctr-increase-56" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.