B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
25%
25% -- ad spend growth rate for Beautycounter (2019)
Beautycounter increased its ad and media spend by 25% in 2019.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2019
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Sources (3)
Glossy
Primary
Tier B
https://www.glossy.co/beauty/beautycounter-deepens-positioning-as-an-activist-brand/ ↗
Source Article
Beautycounter deepens positioning as an activist brand
Also cited by
dentsu.com
https://www.dentsu.com/
2026-08-15
influencermarketinghub.com
https://influencermarketinghub.com/
2026-08-15
Original Research
Glossy
· Original study ↗
Segmentation
IndustryBeauty
Company SizeMid-market
RegionUS
Channelmulti-channel
Cite this stat
Plain Text
Beautycounter: 25% ad spend growth rate. Source: Glossy (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/beautycounter_ad_spend_increase_2019
HTML Embed
<blockquote cite="https://lighthousedata.io/data/beautycounter_ad_spend_increase_2019" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- ad spend growth rate for Beautycounter<br><small>Source: Glossy (2019) · <a href="https://lighthousedata.io/data/beautycounter_ad_spend_increase_2019" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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