B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
388,708
388,708 -- campaign impressions for Backbase NYC BLITZ campaign (2025-10)
The entire Backbase NYC BLITZ campaign generated a total of 388,708 impressions.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
388,708
Unit
Count
Data Vintage
2025-10
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Good Traffic
Primary
Tier B
https://www.goodtraffic.com/work/backnyc ↗
Source Article
Challenge
BACKBASE UNLOCKS GROWTH MODE WITH NYC BLITZ
Challenge
Backbase, the all-in-one AI-powered banking platform, wanted to raise awareness across the target market of New York City during a leading industry event.
Solution
The Good Traffic team activated five 360-wrapped rideshare cars for this 2-day bra…
Original Research
Good Traffic
· Original study ↗
Methodology
OOH brand activation with wrapped rideshare vehicles and VIP rides; agency-reported impressions
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Backbase NYC BLITZ campaign: 388,708 campaign impressions. Source: Good Traffic (2025-10). Via Lighthouse Intelligence -- https://lighthousedata.io/data/backbase-nyc-blitz-campaign-impressions
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<blockquote cite="https://lighthousedata.io/data/backbase-nyc-blitz-campaign-impressions" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>388,708</strong> -- campaign impressions for Backbase NYC BLITZ campaign<br><small>Source: Good Traffic (2025-10) · <a href="https://lighthousedata.io/data/backbase-nyc-blitz-campaign-impressions" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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