B Evidence Grade B Graded under review Safe to Cite Dated

2.5%

2.5% -- click through rate for Landing Page Hero (2023)

2023  · DesignLumo

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Attribution: DesignLumo View source
Lighthouse Research Team
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Source verified Evidence graded
Value
2.5%
Unit
Percentage
Data Vintage
2023
Entity
Landing Page Hero
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

64/100 confidence
Extraction
75
Source Trust
60
Citation Chain
20
Independence
50
Methodology
45
Freshness
95
DesignLumo Primary Tier B
https://www.designlumo.com/resources/back-to-school-guide-for-saas-marketing-teams ↗
Confidence: 57/100 Vintage: 2023 Channel: Deep Crawl
Source Article
Back to School SaaS Marketing Playbook
Back to School SaaS Marketing Playbook The back‑to‑school window spikes demand for education‑focused SaaS solutions. This playbook gives you the exact assets, workflows, and metrics to capture that surge without overloading your design team. Follow the steps, plug in the tools, and watch… 1. 1️⃣ Hig…
Also cited by
2026-08-18
Original Research
DesignLumo · Original study ↗

aim for >2.5% – a 40% lift over generic stock images

IndustrySaaS RoleAll marketers Channelmulti-channel
Plain Text
Landing Page Hero: 2.5% click through rate. Source: DesignLumo (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/back-to-school-saas-marketing-playbook-ctr
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<blockquote cite="https://lighthousedata.io/data/back-to-school-saas-marketing-playbook-ctr" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.5%</strong> -- click through rate for Landing Page Hero<br><small>Source: DesignLumo (2023) · <a href="https://lighthousedata.io/data/back-to-school-saas-marketing-playbook-ctr" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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