B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
32%
32% -- content marketing budget share for B2C companies (2016)
In 2016, B2C companies allocated roughly 32% of their budget to content marketing.
- roughly
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
32%
Unit
Percentage
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Content Marketing Institute
Primary
Tier B
https://vwm.com/digital-marketing/critical-thinking-content-marketing-and-your-business-strategy/ ↗
Source Article
Why Content Marketing Is Critical To Your Business Strategy | Van West Media
“Content is King”
Today that phrase is thrown around marketing magazines and articles left and right. Everyone loves a good story, and every consumer wants to be wooed, entertained, and engaged when they’re eyeing brands and companies. Consumers are inundated with millions of ads, information, and m…
Original Research
Content Marketing Institute
· Original study ↗
Methodology
Cites Content Marketing Institute 2016 Content Marketing Budgets Benchmarks and Trends report; prior-year figure was 25%
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2015 | 25% | |
| 2016 (current) | 32% | +28.0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2C companies: 32% content marketing budget share. Source: Content Marketing Institute (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2c-content-marketing-budget-2016
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<blockquote cite="https://lighthousedata.io/data/b2c-content-marketing-budget-2016" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32%</strong> -- content marketing budget share for B2C companies<br><small>Source: Content Marketing Institute (2016) · <a href="https://lighthousedata.io/data/b2c-content-marketing-budget-2016" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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