B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
19%
19% -- content marketing budget share for B2C content marketers (young/first steps maturity phase) (2018)
B2C organizations in the young/first steps content marketing maturity phase spend 19% of their total marketing budget on content marketing.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
19%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Content Marketing Institute
Primary
Tier B
https://www.prepare1.com/how-b2c-budget-for-content-marketing-on-social-media/ ↗
Source Article
How B2C Budget for Content Marketing on Social Media
Do you have a monthly budget for content marketing on Social Media?
Are you producing Quantity? Quality?
You’ve probably heard the phrase “content is king.” It’s still true today and will likely hold true in 2018 and beyond. B2C content marketing should be a part of your website if it isn’t already.…
Original Research
Content Marketing Institute
· Original study ↗
Methodology
Share of total marketing budget spent on content marketing, by maturity phase
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2C content marketers (young/first steps maturity phase): 19% content marketing budget share. Source: Content Marketing Institute (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2c-content-budget-young-phase-19
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<blockquote cite="https://lighthousedata.io/data/b2c-content-budget-young-phase-19" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>19%</strong> -- content marketing budget share for B2C content marketers (young/first steps maturity phase)<br><small>Source: Content Marketing Institute (2018) · <a href="https://lighthousedata.io/data/b2c-content-budget-young-phase-19" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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