B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
44%
44% -- win rate for B2B businesses (Q3 2024)
The average B2B win rate across 17 industries is 44%.
- Calculated from open deals/sales qualified leads to won deals rather than leads to won deals
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
44%
Unit
Percentage
Data Vintage
Q3 2024
Entity
Sample Size
1,200
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Livespace
Primary
Tier A
https://livespace.io/en/blog/b2b-sales-benchmarks-report/ ↗
Source Article
Know Your Benchmark: B2B Sales Benchmarks Report for 17…
Blog » for sales leaders » Know Your Benchmark: B2B Sales Benchmarks Report for 17 Industries
What sales metrics do you measure? And, most importantly, how do you know if you’ve got good or poor results?
We’re here to help you with our B2B Sales Benchmarks Report. We’ve covered four metrics, dividin…
Original Research
Livespace
· Original study ↗
Methodology
Divide the number of won deals by the total number of closed deals (won + lost) and multiply by 100.
Methodology documented
Segmentation
IndustryB2B
Channelcontent
Cite this stat
Plain Text
B2B businesses: 44% win rate. Source: Livespace (Q3 2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-win-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/b2b-win-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>44%</strong> -- win rate for B2B businesses<br><small>Source: Livespace (Q3 2024) · <a href="https://lighthousedata.io/data/b2b-win-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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