B
Evidence Grade B
Graded
under review
Safe to Cite
Current
1.78%
1.78% -- click through rate for B2B SaaS / Productivity newsletter ads (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
1.78%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
8
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
AD150
Primary
Tier A
https://ad150.com/p/performance-by-sponsor-category ↗
Source Article
Performance by Sponsor Category
Original Research
AD150
· Original study ↗
Methodology
Average CTR across 8 ad placements in AD150 newsletter
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B SaaS / Productivity newsletter ads: 1.78% click through rate. Source: AD150 (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-saas-newsletter-ad-ctr-1-78
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<blockquote cite="https://lighthousedata.io/data/b2b-saas-newsletter-ad-ctr-1-78" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.78%</strong> -- click through rate for B2B SaaS / Productivity newsletter ads<br><small>Source: AD150 (2026) · <a href="https://lighthousedata.io/data/b2b-saas-newsletter-ad-ctr-1-78" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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