B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
2.55%
2.55% -- click through rate for B2B paid search (2024)
The average click-through rate for B2B paid search is 2.55%.
- Figures represent benchmarks specifically for the B2B space and vary for B2C
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Lighthouse Research Team
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Source verified
Evidence graded
Value
2.55%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Growth Hive Strategy
Primary
Tier B
https://www.growthhive-strategy.com/blog/youve-got-your-top-of-funnel-goal-now-what ↗
Source Article
You've Got Your Top-of-Funnel Goal: Now What?
So, you've learned all about the metrics that make your marketing count. You've used the marketing calculator to determine the makeup of your funnel that will get you to your sales goal for the year. You have the (sometimes daunting) number of impressions you'll need to get started and to put you on…
Original Research
Growth Hive Strategy
· Original study ↗
Methodology
B2B channel average cited by marketing agency blog; aggregation method unstated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B paid search: 2.55% click through rate. Source: Growth Hive Strategy (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-paid-search-ctr-2-55
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<blockquote cite="https://lighthousedata.io/data/b2b-paid-search-ctr-2-55" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.55%</strong> -- click through rate for B2B paid search<br><small>Source: Growth Hive Strategy (2024) · <a href="https://lighthousedata.io/data/b2b-paid-search-ctr-2-55" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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